SoundCloud made several announcements yesterday, and alongside its financial support for creators, there was also the launch of a new ‘marketing and distribution engine’ called Repost by SoundCloud.
It’s a very interesting move for the streaming service: “professional marketing and monetization services and industry-leading distribution features, with priority chat support”.
In essence, it’s a pitch for SoundCloud to be an artist’s digital distributor, including taking their music to other DSPs and social platforms like Spotify, Apple Music, TikTok and Instagram, and with features to “pitch for playlists, set up pre-save campaigns, claim your content on YouTube, and pay collaborators simply”.
The post SoundCloud makes its pitch to artists as a music distributor appeared first on Music Ally.
Source: Music ally
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