L Devine’s digital ‘URL Tour’ helped her sell out of merch
Posted on: 3 avril 2020, by : Stuart Dredge

One of the most inventive approaches to livestreaming so far this year came from British artist L Devine, who went on an online-only ‘URL Tour’ when a planned physical tour was cancelled due to the coronavirus pandemic.
Instead of towns or cities, the URL Tour was structured around platforms: Instagram Live on 16 March; Twitter on 20 March; Facebook Live on 23 March; TikTok on 26 March; and YouTube Live on 30 March.
How did it go? We recommend Billboard’s post-mortem with Devine for that: the tour involved a mixture of different sets and themes, tuned for each platform, with plenty of benefits.
The post L Devine’s digital ‘URL Tour’ helped her sell out of merch appeared first on Music Ally.
Source: Music ally

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