Music Ally Startup Files: Pex sees big music potential in UGC
Posted on: 24 mars 2020, by : Joe Sparrow

For the last few years, LA-based startup Pex has been quietly scanning, fingerprinting and indexing every single piece of audio and video uploaded to open, public-facing platforms. It has accrued a whopping database of 20 billion data points, and – perhaps – know what’s happening on certain platforms better than the platform itself.
Music Ally spoke to Pex COO Amadea Choplin, who previously worked for French video platform DailyMotion, about how important music really is to YouTube and the accuracy of its revenue maths; Article 17; and how Pex can unlock revenue by peeking inside streaming’s black box.
The post Music Ally Startup Files: Pex sees big music potential in UGC appeared first on Music Ally.
Source: Music ally

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