Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU
Posted on: 19 mars 2020, by : Rocio Sanchez

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s spam. We look at how the personal – from recommendations and mixtapes to merchandise and location – […]
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Source: Music ally

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