How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next
Posted on: 9 mars 2020, by : Music Ally

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything.
The track initially had a slow build through platforms including Instagram, YouTube and Triller, but then a few months later users of TikTok pounced on the track. It’s since been used in nearly 30m TikTok videos that have collectively generated more than 3bn views.
How did that happen, and what happened next as K Camp and his team capitalised on the viral ‘Lottery’ (or ‘Renegade’ as many of those TikTokers knew the track) craze?
The post How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next appeared first on Music Ally.
Source: Music ally

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