Day: 9 mars 2020

How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything.
The track initially had a slow build through platforms including Instagram, YouTube and Triller, but then a few months later users of TikTok pounced on the track. It’s since been used in nearly 30m TikTok videos that have collectively generated more than 3bn views.
How did that happen, and what happened next as K Camp and his team capitalised on the viral ‘Lottery’ (or ‘Renegade’ as many of those TikTokers knew the track) craze?
The post How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next appeared first on Music Ally.
Source: Music ally

Radar is Spotify’s new program to promote emerging artists

Spotify is launching a new program called Radar to promote emerging artists. Actually, it’s 19 ‘sister’ programs across the world, which in 2020 will feature 36 artists.
Those musicians will get slots on Spotify’s programmed playlists – including a dedicated ‘On Our Radar’ playlist – as well as other types of marketing support and editorial content on the streaming service.
For example, Alaina Castillo is the first Radar artist in the US, and will get a documentary distributed through Spotify; support with music videos; a set of ‘Spotify Singles’; and will be part of an event called ‘A Colors Show’, in partnership with music firm Colors Studios.
Other artists among the initial list of 36 include Young T + Bugsey from the UK; Agnes Nunes from Brazil; Dora, Aleesha, María José Llergo, Guitarricadelafuente and Paranoid 1966 from Spain; and Fujii Kaze, Vaundy and Rina Sawayama from Japan (where the program will be called Early Noise rather than Radar).
The post Radar is Spotify’s new program to promote emerging artists appeared first on Music Ally.
Source: Music ally

Spotify gets former HuffPost exec as head of content at Gimlet

Spotify acquired podcast production studio Gimlet Media for €172m in February 2019. Now it has hired a suitably high-powered media executive to be the company’s head of content. Lydia Polgreen has been poached from her role as editor-in-chief at HuffPost, a title she’d held for the past three years. Variety reports that Polgreen will be in charge […]
The post Spotify gets former HuffPost exec as head of content at Gimlet appeared first on Music Ally.
Source: Music ally

Carrie Underwood launches fit52, her own fitness app

American artist Carrie Underwood has a new sideline in 2020: as a fitness guru. Her book ‘Find Your Path: Honor Your Body, Fuel Your Soul and Get Strong with the Fit52 Life’ came out last week, complete with a deck of 52 cards that help people exercise at home. Now, to borrow a phrase from […]
The post Carrie Underwood launches fit52, her own fitness app appeared first on Music Ally.
Source: Music ally

Label-led piracy lawsuit against ISP Grande is postponed

The latest label-led copyright infringement lawsuit against an ISP in the US was focusing on Texan ISP Grande Communications. However the case has been postponed until September. The reason given was that the court only has six days available for the hearing, which both sides agreed was insufficient, suggesting that 10 days were required. The ISP […]
The post Label-led piracy lawsuit against ISP Grande is postponed appeared first on Music Ally.
Source: Music ally

Maggie Collins warns of a ‘crisis point’ for artist managers

Australian manager Maggie Collins, of Morning Belle, has published a social-media post (which The Industry Observer has reported on) warning of a “crisis point” for modern artist managers. “We are not super humans. We are f***ing exhausted. An alarming amount are suffering serious mental health problems due to burn-out because we have to do so much […]
The post Maggie Collins warns of a ‘crisis point’ for artist managers appeared first on Music Ally.
Source: Music ally

SXSW cancelled due to coronavirus: so what next for music?

By now, you’ll surely have seen the news that the SXSW festival and conference has been cancelled by the City of Austin itself due to the novel coronavirus (COVID-19) outbreak – a decision that SXSW has promised to respect, while exploring its options to reschedule and/or hold some of the conference parts online. You may also have […]
The post SXSW cancelled due to coronavirus: so what next for music? appeared first on Music Ally.
Source: Music ally

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