Lauv is latest artist to launch a Landmrk-powered treasure hunt
Posted on: 6 mars 2020, by : Eamonn Forde

Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson.
The startup’s latest client is AWAL act Lauv, to promote the release of new album ‘How I’m Feeling’. The angle is that Lauv has hidden clips of the album’s tracks across the world, pinning them to specific locations using Landmrk’s platform.
“Unlock new songs by logging in from your current location. Share what you unlock using #howimfeeling,” encourages the official website, which fans must open on their phones to take part in the digital treasure hunt.
The post Lauv is latest artist to launch a Landmrk-powered treasure hunt appeared first on Music Ally.
Source: Music ally

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