Nielsen report sheds light on American video streaming habits
Posted on: 12 février 2020, by : Eamonn Forde

Research firm Nielsen’s latest ‘Total Audience Report’ is its first to tap smart TV data from Gracenote, and focuses on American homes that are (in TechCrunch’s words) “capable of over-the-top streaming” – i.e. Netflix, YouTube etc. Among those homes, streaming accounted for 19% of the TV time in the final quarter of 2019. Netflix was the […]
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