Troy Carter talks music disruption: ‘I’d still be in a panic if I were a major label…’
Posted on: 20 janvier 2020, by : Stuart Dredge

Troy Carter was the closing keynote at Music Ally and Music Biz’s NY:LON Connect conference in New York on Friday. The former Atom Factory boss (where he managed Lady Gaga during her rise to fame) and Spotify exec is now running Q&A, a company blending artist development, distribution and technology.
I interviewed Troy on-stage at the event, and it’s fair to say the session sparked a lot of discussion among attendees. Topics included Q&A’s structure (it’s a holding company for three individual companies: a management firm; label service and distribution; and a previously-unannounced software company); the discipline of developing artists in the streaming era; and partnerships with major labels.
It was the topic of the majors that sparked most debate later though. Carter suggested that major labels have missed a trick by not following the Disney+ template of pulling their content off existing streaming services in order to build their own platforms; suggested that the music industry may follow basketball league the NBA in becoming an artist-driven world of short contracts and label-hopping; and predicted that private-equity firms might be willing to buy out the rights of stars like Drake for hundreds of millions of dollars.
Oh, and he pointed to surveillance-technology company Palantir as inspiration for the predictive-analytics strategies around music marketing, too. The full transcript of the keynote is below, to ensure you get the full context around these and other thoughts.
The post Troy Carter talks music disruption: ‘I’d still be in a panic if I were a major label…’ appeared first on Music Ally.
Source: Music ally

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