Tech, innovation and music: ‘Pick one little thing and go deep!’
Posted on: 20 janvier 2020, by : Stuart Dredge

“VR is shit! It’s shit but it doesn’t have to be. Certainly the hardware’s not all the way there yet, it’s quite bulky and if you put it on for an hour or so you’re going to get a pretty raging headache and neck ache. But the real problem is the content is shit. The music industry trying to make you go see a concert in VR is about as boring as I can imagine.”
Scott Cohen can always be relied on for plenty of quotable moments when he appears on conference stages. Warner Music Group’s chief innovation officer, recorded music, keynoted the ‘Technology, Innovation and Startups’ track at NY:LON Connect, the conference that Music Ally co-runs with the Music Business Association (Music Biz), with this year’s taking place in New York last week.
Cohen’s thoughts on VR developed on a theme he talked to Music Ally about in late 2018, complete with his anecdote about feeling fully, thrillingly immersed in a VR boxing game, but being left cold by many of the current musical VR experiences.
The post Tech, innovation and music: ‘Pick one little thing and go deep!’ appeared first on Music Ally.
Source: Music ally

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