Music’s global evolution: K-Pop, China, and Eastern Europe
Posted on: 20 janvier 2020, by : Stuart Dredge

The second morning at this year’s NY:LON Connect conference focused on ‘emerging international and influential markets’. Three territories in particular: South Korea, China, and Russia / Eastern Europe.
The track began with a keynote from Sun Lee, YouTube’s head of music content partnerships and subscriptions for Korea and Greater China. Lee was interviewed by Billboard K-Pop and Pop correspondent Tamar Herman.
“In 2018 it was the sixth largest market in the world, just five years ago it was tenth. You can imagine how quickly the Korean music market has grown,” said Lee, who added that thanks to K-Pop’s global popularity, exports are 37 times bigger than imports for South Korea’s music industry, with Japan and China the top markets in the former case.
The post Music’s global evolution: K-Pop, China, and Eastern Europe appeared first on Music Ally.
Source: Music ally

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