Global music streaming: ‘We are just on the tip of the iceberg of what this will become’
Posted on: 17 janvier 2020, by : Stuart Dredge

“I think it’s good that we have a lot of players in the market, because it means we all get better… The streaming landscape, and particularly for us the audio landscape, will continue to grow. We are just on the tip of the iceberg of what this will become.”
Cecilia Qvist is global head of markets at Spotify, tasked with overseeing the streaming service’s continued expansion into new territories, as its content continues to spread beyond music.
She was also the opening keynote at NY:LON Connect, the music industry conference that Music Ally co-runs with the Music Business Association (Music Biz), as part of its track on ‘global streaming’. Qvist was interviewed on-stage by Music Biz president Portia Sabin.
Qvist talked about how Spotify approaches new territories. “We don’t normally put the team on the ground until we decide that we move in. But before we move into a market there’s a lot of research,” she said.
The post Global music streaming: ‘We are just on the tip of the iceberg of what this will become’ appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils