Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing
Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]
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Source: Music ally
Video-streaming service Quibi raises $400m of new funding
In August 2018, Hollywood mogul Jeffrey Katzenberg and tech exec-turned-politician Meg Whitman made waves by raising $1bn of seed funding for their startup NewTV, with plans to stream high-quality TV shows and films broken up into bitesize 10-minute episodes. Since then, NewTV has been renamed Quibi, and at this week’s CES show in Las Vegas it was […]
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Source: Music ally
Indian artist Sukhbir Singh invests in music startup Flutin
Music Ally last wrote about Indian startup Flutin in October 2019, when the music-discovery app announced that it had been downloaded more than 9.7m times, and had built an audience of 370,000 daily active users streaming around 3m tracks a day. Now Flutin has announced that it’s teaming up with Indian artist Sukhbir Singh, who is investing […]
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Source: Music ally
D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters
As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram and Facebook AR filters based on artwork for releases including ‘The Division Bell’, ‘Endless River’ and ‘P.U.L.S.E’. Fans can thus have […]
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Source: Music ally
TikTok clarifies its community guidelines after censorship row
TikTok has been subject to intense scrutiny recently over its censorship and moderation policies, and specifically the extent to which its global approach is guided by views on what is or isn’t acceptable in China. Now the company has published a revised and expanded set of its community guidelines, promising “greater transparency” and a clearer structure of 10 […]
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Source: Music ally
Spotify criticised over Nazi-glorifying playlist titles
Spotify made a well-documented misstep with its attempt to introduce a policy on ‘hateful conduct’ of artists, but the streaming service has won more praise for its uncompromising approach to keeping hateful content – neo-Nazi music etc – off its platform. Now, however, Spotify is facing criticism after extremists found a way to promote their views on its […]
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Source: Music ally