Gaana now has 125m monthly active users – and a new voice-ads partnership
Posted on: 20 décembre 2019, by : Stuart Dredge

Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora.
The Indian service is working with the same partner as the latter: Instreamatic, which has tech for ads that people can talk back to.
“With this partnership, Gaana listeners will engage with voice ads that present them with verbal prompts from a brand. For example, an ad’s call-to-action might invite the listener to respond affirmatively in order to receive more information about a product, or negatively to simply skip the ad,” explained the announcement of the deal.
The post Gaana now has 125m monthly active users – and a new voice-ads partnership appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils