Harry Styles had 2019’s most cryptic music-marketing campaign
Posted on: 10 décembre 2019, by : Eamonn Forde

The treasure hunt, scattering of Easter eggs and a good dash of the cryptic is a failsafe in music marketing. It is all a nice way to get the fanbase excited about a new album, an opportunity to test out a new platform and hopefully get some virality and/or wider media coverage in the process.
But the set up for ‘Adore You’, the current single from Harry Styles’ imminent second album, has taken all this to a whole other level. Billboard has the full breakdown of the campaign and has spoken to Manos Xanthogeorgis, SVP of digital marketing & media at Columbia Records, about just how huge and complex an undertaking it all was.
It involved leaving a convoluted trail of clues through videos, dusty corners of the internet and social media while also responding in real time to the Styles fanbase’s ability to crack clues (or not) and amending the rest of the campaign on the hoof as a result, giving them nudges in the right direction when required.
The post Harry Styles had 2019’s most cryptic music-marketing campaign appeared first on Music Ally.
Source: Music ally

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