Day: 10 décembre 2019

Deezer signs its first telco deal in the MENA region

The Middle East and North Africa (MENA) is one of the regions – like Latin America – where Deezer sees an opportunity to compete strongly against its larger global rivals. A $185m funding round in August 2018 included Saudi Arabian investment fund Kingdom Holding Company and media firm Rotana Group, and was quickly followed by Deezer’s launch across the MENA […]
The post Deezer signs its first telco deal in the MENA region appeared first on Music Ally.
Source: Music ally

Shesaid·so and InChorus reveal first bias-reporting data

In September, InChorus Group and Shesaid·so teamed up to launch a global survey of bias and harassment within the music industry. Now they’ve published some of the first results, based on the first 172 respondents. The survey focused on incidents of bias, harassment and microaggressions experienced at work in the music industry. According to InChorus and Shesaid·so, […]
The post Shesaid·so and InChorus reveal first bias-reporting data appeared first on Music Ally.
Source: Music ally

BTS Army’s latest battle was with… the World Record Egg

Yesterday, Twitter announced that the most-retweeted tweet of 2019 was January’s ‘World Record Egg’ – an attempt to break the previous retweets record with a photo of an egg.
According to Twitter, the egg beat a tweet by K-Pop stars BTS featuring band-member Jungkook dancing to Billie Eilish’s ‘Bad Guy’ into second place. We’ll let you guess what happened once the BTS Army saw this news…
Yes, BTS fans mobilised to hammer on the retweet button for their idols, and at the time of writing, the BTS tweet has more than 1m retweets, while the egg is on 957.1k. Mission accomplished for the BTS Army, and the latest evidence of their social-media strength.
The post BTS Army’s latest battle was with… the World Record Egg appeared first on Music Ally.
Source: Music ally

After 500m app downloads, Gismart kicks off external investment with Jambl

British music-apps developer Gismart has quietly become one of the bigger firms in the apps world, with more than 500m downloads of its products – which include Beat Maker Go, Piano Crush and DJ It. Now the company is starting to invest in external firms, starting with one of the winning music/tech startups from this summer’s Midemlab contest: Jambl.
Gismart is investing $500k in the German startup, whose iOS app helps people to create beats and melodies before adding videos and sharing them to social media. The deal is part of a wider initiative announced by Gismart in March this year, which will see it investing up to $1m in “selected developers across a wide ran
The post After 500m app downloads, Gismart kicks off external investment with Jambl appeared first on Music Ally.
Source: Music ally

Harry Styles had 2019’s most cryptic music-marketing campaign

The treasure hunt, scattering of Easter eggs and a good dash of the cryptic is a failsafe in music marketing. It is all a nice way to get the fanbase excited about a new album, an opportunity to test out a new platform and hopefully get some virality and/or wider media coverage in the process.
But the set up for ‘Adore You’, the current single from Harry Styles’ imminent second album, has taken all this to a whole other level. Billboard has the full breakdown of the campaign and has spoken to Manos Xanthogeorgis, SVP of digital marketing & media at Columbia Records, about just how huge and complex an undertaking it all was.
It involved leaving a convoluted trail of clues through videos, dusty corners of the internet and social media while also responding in real time to the Styles fanbase’s ability to crack clues (or not) and amending the rest of the campaign on the hoof as a result, giving them nudges in the right direction when required.
The post Harry Styles had 2019’s most cryptic music-marketing campaign appeared first on Music Ally.
Source: Music ally

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