Universal Music launches streaming/social data app for artists
Posted on: 22 novembre 2019, by : Eamonn Forde

Universal Music Artists (UMA) is a new Android and iOS app for artists signed to Universal Music Group (and their managers) where they can access data and insights on their music plays on the major international DSPs – Spotify, Apple Music, Amazon Music and YouTube are named in the announcement.
However, it will also pull in data from Facebook, Instagram and Twitter. The pitch to artists, as with third-party analytics services, is that they’ll get “actionable insights to move your career forward, plan tours and build set-lists… see how your tracks are performing on playlists, and understand which playlists you should be on, and more”.
UMG says it has been working with managers to develop the app, while its VP of data analytics Mitchell Shymansky has published a blog post on Medium outlining some of the thinking behind it.
The post Universal Music launches streaming/social data app for artists appeared first on Music Ally.
Source: Music ally

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