Linkfire gets Apple Music attribution data – with strings attached
Posted on: 15 novembre 2019, by : Stuart Dredge

Music-marketing firm Linkfire had a big announcement yesterday: it has a deal with Apple Music to provide more attribution data on what fans are doing on the streaming service after clicking or tapping through from artists’ smart-links.
“No more guessing about streaming performance and fan engagement,” as Linkfire explained it in an email to its users. “You can now match your off-platform campaigns with on-platform behavior and cut down on budget burners.”
There’s a catch. As Linkfire’s email explained: “Your Linkfire Insights page now features aggregate attribution data, updated daily, on fans’ aggregate streaming behavior on Apple Music. This data is available when Apple Music is placed #1 on your landing pages. In already existing boards and links, you can manually place Apple Music first to receive attribution data.”
The post Linkfire gets Apple Music attribution data – with strings attached appeared first on Music Ally.
Source: Music ally

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