Day: 15 novembre 2019

Linkfire gets Apple Music attribution data – with strings attached

Music-marketing firm Linkfire had a big announcement yesterday: it has a deal with Apple Music to provide more attribution data on what fans are doing on the streaming service after clicking or tapping through from artists’ smart-links.
“No more guessing about streaming performance and fan engagement,” as Linkfire explained it in an email to its users. “You can now match your off-platform campaigns with on-platform behavior and cut down on budget burners.”
There’s a catch. As Linkfire’s email explained: “Your Linkfire Insights page now features aggregate attribution data, updated daily, on fans’ aggregate streaming behavior on Apple Music. This data is available when Apple Music is placed #1 on your landing pages. In already existing boards and links, you can manually place Apple Music first to receive attribution data.”
The post Linkfire gets Apple Music attribution data – with strings attached appeared first on Music Ally.
Source: Music ally

WMG’s Scott Cohen talks innovation: ‘What’s coming next, and what do we need to do?’

Ever since co-founding distributor The Orchard in 1997, Scott Cohen has been known as one of the music-industry executives with an intense curiosity about new technologies and their potential applications for musicians and rightsholders – even when (or perhaps, especially when) they are disruptive to current business models and ways of thinking.


The post WMG’s Scott Cohen talks innovation: ‘What’s coming next, and what do we need to do?’ appeared first on Music Ally.
Source: Music ally

MLC and digital music services reach deal over budget

We reported before on the (sadly inevitable) squabbling over the budget for the new Mechanical Licensing Collective (MLC) in the US, with the bill to be footed by digital music services. However, the latter’s representative in the negotiations, the Digital Licensee Coordinator (DLC) has reached an agreement with the MLC to bring the argument to […]
The post MLC and digital music services reach deal over budget appeared first on Music Ally.
Source: Music ally

Taylor Swift hits out over blocked plans for AMAs performance

After a period of calm, the dispute between Taylor Swift, Scott Borchetta and Scooter Braun has exploded into life again. This time, the cause is Swift’s planned performance at the American Music Awards, where she was planning to celebrate her ‘artist of the decade’ award by performing a medley of her past and current hits. […]
The post Taylor Swift hits out over blocked plans for AMAs performance appeared first on Music Ally.
Source: Music ally

Music may be losing out due to the growth of spoken-word audio

It would be wrong to generalise that ‘labels’ are unhappy with Spotify’s push into podcasts. It’s true that some executives do view the strategy with suspicion, as a development that will cannibalise both music-listening and royalties paid to rightsholders. But others accept Spotify’s argument that expanding the range of audio on its service will boost […]
The post Music may be losing out due to the growth of spoken-word audio appeared first on Music Ally.
Source: Music ally

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