Day: 4 novembre 2019

Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself has become much more convoluted. We speak to those working in this rapidly changing world to […]
The post Sandbox Issue 239: Music and Advertising’s tense union appeared first on Music Ally.
Source: Music ally

Digital Content & Communications Manager – BPI – London

The BPI is looking to recruit a passionate, creative and strategically driven Digital Content & Communications Manager to work across its digital, social media and press & PR channels. Reporting to the Communications Director, the role will focus on generating content for and managing the BPI’s social media and digital output, while also contributing to […]
The post Digital Content & Communications Manager – BPI – London appeared first on Music Ally.
Source: Music ally

Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally’s Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform’s recommendation algorithms.
Walker used Vevo’s catalogue of music videos and original content – more than 400k videos in total – to illustrate the kinds of tactics labels and artists should be thinking about. Vevo’s catalogue generated 76.3bn views on YouTube in the first quarter of 2019 alone.
The post Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’) appeared first on Music Ally.
Source: Music ally

SuperData predicts $1.1bn of VR software revenues in 2019

Whether you’re still excited about virtual reality’s potential for music, or think it’s a busted flush as a mainstream consumer technology, the latest predictions from research firm SuperData are worth a read. It reckons that globally, people will spend $3.2bn on VR hardware in 2019 – plus another $1bn on mixed-reality headsets which combine virtual and augmented […]
The post SuperData predicts $1.1bn of VR software revenues in 2019 appeared first on Music Ally.
Source: Music ally

Apple TV+ launches with eight TV shows and one movie

The latest element in Apple’s multi-media subscription strategy is here: video-streaming service Apple TV+ went live on Friday in more than 100 countries and regions. As announced earlier this year, the service costs $4.99 a month, and is accessed through Apple’s TV app – with a one-year free sub bundled in with new iPhones, iPads, […]
The post Apple TV+ launches with eight TV shows and one movie appeared first on Music Ally.
Source: Music ally

UK High Court offers mixed ruling on TuneIn copyright lawsuit

The UK’s High Court has delivered its ruling on Warner Music and Sony Music’s copyright-infringement case against online-radio firm TuneIn. As is often the way of these things, both sides have claimed victory. A press release from Sony Music was headlined ‘UK High Court rules in favour of music copyright holders in TuneIn Radio decision’, […]
The post UK High Court offers mixed ruling on TuneIn copyright lawsuit appeared first on Music Ally.
Source: Music ally

Aller à la barre d’outils