What ‘trigger cities’ really mean for music marketing
Posted on: 31 octobre 2019, by : Eamonn Forde

Music Ally has covered analytics firm Chartmetric’s concept of Trigger Cities before but at Sandbox Summit in London this week, we assembled a panel of marketing experts to talk about the idea in practice and how – or if – it is changing the architecture of their global campaigns.
Chaired by Isabelle Ljungqvist, digital marketing coordinator at Music Ally, it opened with Chaz Jenkins (partner and advisor at Chartmetric) walking the audience through the data and trends that led to the formation of the Trigger Cities idea.
The post What ‘trigger cities’ really mean for music marketing appeared first on Music Ally.
Source: Music ally

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