Privacy and music marketing: ‘Common sense should prevail’
Posted on: 31 octobre 2019, by : Stuart Dredge

The debate around digital privacy tends to focus on the biggest technology companies like Facebook, Google and Amazon.
Yet as internet users become more aware of the privacy debates around those companies’ services and devices, they’ll also be thinking more about how their personal information is being used in other ways. Including music marketing: from artist mailing lists to Spotify pre-saves and beyond.
A session at Music Ally’s Sandbox Summit conference in London yesterday explored some of these issues. The panel included Mulika Sannie, VP business affairs at Kobalt Music Group; Jessie Scoullar, managing director at Wicksteed Works; Duncan Byrne, marketing director at Anjunabeats; and Tom Packer, director at Motive Unknown.
The post Privacy and music marketing: ‘Common sense should prevail’ appeared first on Music Ally.
Source: Music ally

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