Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’
Posted on: 31 octobre 2019, by : Stuart Dredge

As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a lot of interest and activity from the marketing teams working with artists.
It’s certainly not the first platform to spark this dichotomy between revenue and promotion. At yesterday’s Sandbox Summit, a panel on TikTok focused on the latter aspect, for an audience of marketers keen to understand how it might be used to their artists’ benefit.
(Or rather: the fact that this conversation did not focus on licensing and copyright matters was a function of the audience: those issues are important, and Music Ally continues to cover them in our bulletins and reports.)
The post Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’ appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils