Linkfire boss talks smarter attribution and the death of cookies
Posted on: 31 octobre 2019, by : Eamonn Forde

Lars Ettrup, CEO of smart-links firm Linkfire, delivered a talk at Music Ally’s Sandbox Summit conference in London this week on “the joys of attribution”, and how music marketers can better track the journey music fans take from discovery through to consumption and purchase.
“With all the channels and influencers who can drive streams, how do you actually monitor the effect of that?” he asked.
Ettrup outlined what Linkfire is currently doing and what the company is trying to achieve as well as the marketing and data trends that it sees coming.
The post Linkfire boss talks smarter attribution and the death of cookies appeared first on Music Ally.
Source: Music ally

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