Jamie Oborne is the owner and CEO of Dirty Hit Records and All on Red Management, working with The 1975, Wolf Alice and Benjamin Francis Leftwich among other artists. He was also the opening speaker at Music Ally’s Sandbox Summit conference in London this morning, interviewed by our very own Eamonn Forde.
“Marketing is about setting up problems to solve, as much as it’s about communication,” he said. “The problem for a band in the modern landscape is how do we navigate a shrinking physical marketplace, which has always been the anchor point for an alternative artist, and how do we bridge into the digital DSPs, to streaming, to the modern music landscape?”
“Fortunately The 1975 have always streamed really well for a band. They have music that connects with people quite easily, so we didn’t face the same challenges that an artist like Idles or any guitar band you can think of would face, because our streaming has always been at the upper end of what a band would have. But we don’t really have radio hits: these conventional drivers that cause consumption. So the problem that I presented and I wanted to solve was how do we compete with pop and urban records on DSPs?”
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Source: Music ally
Spotify now has 248 million monthly active users, but how many of them are children? We don’t know, and neither does Spotify: its minimum age varies across the world, but the lowest is 13 years old with parent or guardian consent.
Anecdotally, though, plenty of parents have ignored this stipulation and added under-13s to their family plan subscriptions – not least to keep their own recommendation algorithms free of any ‘Baby Shark’ or ‘Let It Go’ influence.
Today, Spotify is offering an official way for those children to listen to its service. It’s launching a new app called Spotify Kids, designed to be used by children aged three and up, as part of the existing Spotify Premium Family plan. The new app launches in beta in Ireland tomorrow, with plans to roll it out elsewhere soon.
The post Spotify for Kids app launches in beta, starting in Ireland appeared first on Music Ally.
Source: Music ally