Spotify tests sponsorship of full-screen album recommendations
Posted on: 24 octobre 2019, by : Stuart Dredge

For some time now, Spotify has been showing its mobile listeners full-screen recommendations of new albums from the artists that they like – ‘Brand new music for you!’ pop-ups with a ‘Go to Album’ button to tap.
Thus far, this has been a purely-editorial feature, but today Spotify is launching a test in the US to “let artist teams pay to sponsor these recommendations” – for Spotify’s free listeners and paying subscribers alike.
It’s the latest move in Spotify’s much-talked-about ‘two-sided marketplace’ strategy, although the streaming service is clearly aware that there will be sensitivities around the change.
The post Spotify tests sponsorship of full-screen album recommendations appeared first on Music Ally.
Source: Music ally

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