Viral post exposes fake-data problem in China’s KOL advertising
Posted on: 23 octobre 2019, by : Chi Zhang

On 17 October, a Chinese tech-startup owner posted an article on his WeChat account about a controversial aspect of China’s KOL (Key Opinion Leaders – known as influencers in the west) advertising scene. The article now has more than 100k views, as well as countless reposts by other notable accounts and individuals.
It concerned a deal between the tech startup and Bee Group Media, one of China’s leading multi-channel network (MCN) companies, which was intended to generate 1m impressions for the company’s new product – designed to use photon efficacy to promote blood circulation and help to prevent or reduce painful periods – by working with fashion vlogger YuHan (Weibo: @张雨晗YuHan) who had 3.8 million Weibo followers.
The post Viral post exposes fake-data problem in China’s KOL advertising appeared first on Music Ally.
Source: Music ally

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