What the ‘Paagal’ YouTube controversy means for music marketing
Posted on: 3 octobre 2019, by : Stuart Dredge

Back in July, Sony Music India claimed that its artist Badshah had broken the record for most first-24-hour streams for a music video on YouTube. However, his 75m-views milestone was called into question when it emerged that the label had boosted those views with advertisements. YouTube has since changed its calculations for charts and 24-hour-debut […]
The post What the ‘Paagal’ YouTube controversy means for music marketing appeared first on Music Ally.
Source: Music ally

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