Day: 3 octobre 2019

Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]
The post Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced appeared first on Music Ally.
Source: Music ally

BPI to hold event exploring intersection of music and esports

The crossover between music and esports is something Music Ally has been interested in for some time now. British music-industry body the BPI is too: it’s holding an event to explore the topic on 24 October in London. Hosted with Media Insight Consulting’s Chris Carey, the event will explain how the esports industry makes its […]
The post BPI to hold event exploring intersection of music and esports appeared first on Music Ally.
Source: Music ally

What the ‘Paagal’ YouTube controversy means for music marketing

Back in July, Sony Music India claimed that its artist Badshah had broken the record for most first-24-hour streams for a music video on YouTube. However, his 75m-views milestone was called into question when it emerged that the label had boosted those views with advertisements. YouTube has since changed its calculations for charts and 24-hour-debut […]
The post What the ‘Paagal’ YouTube controversy means for music marketing appeared first on Music Ally.
Source: Music ally

Facetune-maker Lightricks launches social apps for businesses

Facetune is a popular app among young people who want to digitally tweak their selfies before sharing them with the world. Its developer, a company called Lightricks, is now expanding into apps for businesses wanting to give their own social profiles a boost (albeit not quite in the same way as Facetune). The company has launched […]
The post Facetune-maker Lightricks launches social apps for businesses appeared first on Music Ally.
Source: Music ally

RIAA targets Telegram in latest ‘notorious markets’ piracy list

US music-industry body the RIAA has submitted its latest list of sites and apps raising piracy concerns, for consideration for the next ‘notorious markets’ list produced by the US Trade Representative. Some familiar names are included from the stream-ripping and MP3-download areas, but there’s also a new villain in the RIAA’s view: messaging app Telegram. […]
The post RIAA targets Telegram in latest ‘notorious markets’ piracy list appeared first on Music Ally.
Source: Music ally

YouTuber Shane Dawson sparks 800k streams for Catie Turner track

Singer/songwriter Catie Turner’s song ‘Prom Queen’ is finding an audience on Spotify. Since its release earlier this year, the track has been streamed nearly 1.3m times on Spotify, while a live acoustic video has been watched more than 700k times on YouTube. What’s interesting is that a lot of this buzz has come in the last week, […]
The post YouTuber Shane Dawson sparks 800k streams for Catie Turner track appeared first on Music Ally.
Source: Music ally

Spotify opens a studio in Brazil for female artists only

Spotify has opened a new recording studio in São Paulo, Brazil, with a very specific focus: women. It’s called Casa de Música – Escuta as Minas (translation: House of Music – Listen to Women) and has already been used by artists including Bibi Caetano, The Mönic, Souto MC, and Luana Marques. Here’s how Spotify described the new […]
The post Spotify opens a studio in Brazil for female artists only appeared first on Music Ally.
Source: Music ally

Analysts have opinions on Spotify’s declining share price

Here’s a bracing headline for Spotify and its partners within the music industry, from financial-news website Barron’s: “Spotify Stock Has Dropped So Much, Two Analysts Ditched Their Sell Ratings”. The story is paywalled, but appears to focus on recent announcements by analyst firms Evercore and Credit Suisse. The former upgraded its rating of Spotify from […]
The post Analysts have opinions on Spotify’s declining share price appeared first on Music Ally.
Source: Music ally

Now YouTube Music has some new algo-personalised playlists

More evidence of the commoditisation of certain types of music personalisation: YouTube Music has officially announced three new algo-personalised playlists. One we knew about: ‘Discover Mix’, which appeared in September and was quietly mentioned in YouTube’s launch publicity for YouTube Music’s launch in India. The other two are ‘New Release Mix’ and ‘Your Mix’. As the name […]
The post Now YouTube Music has some new algo-personalised playlists appeared first on Music Ally.
Source: Music ally

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