YouTube excludes paid-ad views from its music charts and 24-hour records
Posted on: 13 septembre 2019, by : Stuart Dredge

YouTube is making a change to the way it calculates its YouTube Music charts, and its ’24-hour debut’ records. From now on, paid advertising views will not count towards either.
The change follows a recent controversy when Sony Music India claimed that artist Badshah had broken YouTube’s 24-hour-debut record, before it emerged that paid ads had played a role in his milestone.
“In an effort to provide more transparency to the industry and align with the policies of official charting companies such as Billboard and Nielsen, we are no longer counting paid advertising views on YouTube in the YouTube Music Charts calculation. Artists will now be ranked based on view counts from organic plays,” announced YouTube in a blog post today.
The post YouTube excludes paid-ad views from its music charts and 24-hour records appeared first on Music Ally.
Source: Music ally

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