In Music Ally’s latest analysis report, we take a look at the three major labels’ strategies around music/tech startups and investment. The full report is for Music Ally subscribers only, but you can sign up for a free trial, which includes access to the latest report. An extract from it follows, focusing on Warner Music Group.
As noted in our overview of the three majors’ strategies, WMG has a multi-faceted approach to its engagement with music startups. To find out more about the specific strategic thinking behind WMG Boost, its involvement in Techstars and to discuss some of the less obvious benefits of plugging into the startup ecosystem, Music Ally spoke to a trio of WMG’s leading lights in biz-dev.
They were: Oana Ruxandra, fresh from her promotion to lead WMG’s business development whilst also serving as executive VP of new business channels and chief acquisition officer; Jeff Bronikowski, SVP, global business development and head of new technology and innovation; and Alex Kamins, WMG’s VP, global digital business development – innovation.
All three were enthusiastic about what they saw as WMG’s nuanced, inquisitive and “lean-in” approach to engaging with the notoriously unpredictable startup world.
The post Warner Music Group talks startups, technology and investment appeared first on Music Ally.
Source: Music ally
Related Posts
3 juillet 2020British music industry unites for #LetTheMusicPlay campaignFor every social-media hashtag campaign that takes off, many more wither and die without anyone noticing. So hats off to the British music industry for avoiding the latter fate with its […] Posted in News, UK, Live, United Kingdom, concerts, coronavirus, venues
6 juin 2019Goldman Sachs: annual streaming revenues will be $37.2bn in 2030When Goldman Sachs published its ‘Music In The Air’ report in 2017, predicting trade revenues from paid streaming of $28bn by 2030, it sparked excitement and controversy in equal measure – […] Posted in News, Market data, Spotify, streaming
30 janvier 2019Marshmello may be playing a gig within Fortnite this weekendThe popularity of video-game Fortnite has recently sparked a series of lawsuits from rappers and dancers, angry at the game including some of their signature moves without asking for […] Posted in News, Marketing, games, Fortnite, Marshmello
28 février 2019Report 421 :: AI on the PrizeArtificial intelligence is a hot ticket in the music industry and is spinning off in a variety of exciting new directions. It is being used to create music but also to power […] Posted in Startups, Reports, music industry, apps, AI Music, Artificial Intelligence, Report, NumberEight, ai, Amadeus Code, LifeScore, canopy, FeedForward, Muru Music
21 novembre 2019Edison Research is now tracking podcasts’ popularityResearch firm Edison Research has won plenty of friends with the reports that it publishes with NPR: ‘Smart Audio Report’ tracking US usage of smart speakers, and more recently the ‘Spoken […] Posted in News, wider angles, Podcasts, research
7 juillet 2020Next-gen console games may see retail price rise to $69.99There's an ongoing debate about why the base cost of a music streaming subscription ($9.99 a month) hasn't risen since 2008. What's happening in adjacent entertainment markets?
The […] Posted in News, games