New music revenues in India, from sync to digital merch
Posted on: 30 août 2019, by : Amit Gurbaxani

On the first day of the All About Music conference in Mumbai, IMI boss Blaise Fernandes cited an “underexploited” public performance market as one of the drivers of growth that will help steer India in its quest to become one of the world’s top ten biggest music markets by 2022.
On the second day, at a panel on ‘Revenue Beyond Live’, Rajat Kakar, the managing director and CEO of PPL India, expanded on Fernandes’ statement on the untapped potential for increasing public performance revenue.
At about Rs100 crore in 2018, it was already “the second largest income stream for the recorded music industry” in India, said Kakar. That figure represented a 24 per cent year-on-year jump, “the highest in the world”, and it’s only set to grow.
The post New music revenues in India, from sync to digital merch appeared first on Music Ally.
Source: Music ally

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