Spotify beefs up its advertising-targeting features
Posted on: 2 août 2019, by : Stuart Dredge

Spotify’s advertising revenues grew by 34% to €165m in the second quarter of this year, and while that’s less than 10% of the company’s overall turnover, ads and the free tier ‘funnel’ continue to be of high strategic importance for Spotify. Hence its continued investment in new features, including the launch yesterday of ‘Interest Targeting […]
The post Spotify beefs up its advertising-targeting features appeared first on Music Ally.
Source: Music ally

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