The next TikTok? 10 more short-video apps taking China by storm
Posted on: 31 juillet 2019, by : Music Ally

TikTok is currently one of the most popular social apps globally, and it’s making plenty of waves in the music industry, from playing an early role in making ‘Old Town Road’ a hit and becoming an exciting platform for music marketing campaigns, to sparking copyright arguments with collecting societies and speculation about its licensing talks with labels.
If you need a reminder, TikTok was originally launched by Chinese technology company Bytedance, as the international version of its existing Chinese app Douyin. In late 2017, Bytedance acquired the similar (and hugely popular) Musical.ly app and merged it with TikTok, before throwing some serious marketing welly at TikTok to make it a global hit.
So, TikTok came from China, but it’s not alone. In fact, there are a host of ‘short-video’ apps in China that are proving popular alongside Douyin. Music Ally (us, not the app that merged with TikTok) asked Kanjian Music, our partner for the recently-launched Music Ally China, to tell us about some of those other apps. Jennifer Li from Kanjian researched 10 of the most interesting.
They might not break out globally to the same extent that TikTok has, but their features and differences to Douyin may offer some useful hints at how this app category will develop in the coming months and years around the world, not just in China.
The post The next TikTok? 10 more short-video apps taking China by storm appeared first on Music Ally.
Source: Music ally

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