Can startup Endlesss become the TikTok of music-making?
Posted on: 30 juillet 2019, by : Stuart Dredge

“I wonder whether we’re experiencing the death of content. Or rather, the fall of content and the rise of relationships. The value of content as a leanback experience that’s measured in ‘attention’ diminishes, and what increases is the measure of response: replies, interaction, engagement…”
Don’t worry: Tim Exile, the CEO of British music-making-app startup Endlesss, is as uncomfortable with the word ‘content’ as you (hopefully!) and I are.
At one point during Music Ally’s interview with him, we spend five minutes fretting over why we end up saying the word so often, and what might be a better alternative when talking about music, videos, photos, writing and all the other stuff that people are creating in the digital world. Maybe ‘stuff’ is the better word.
Endlesss isn’t a commercial product yet: it began testing its app last year, and remains in beta. However, a buzz is beginning to build around its app, especially with it having been the joint winner (with another music-making app, Jambl) in the ‘creation and education’ category in June’s Midemlab startups contest.
The post Can startup Endlesss become the TikTok of music-making? appeared first on Music Ally.
Source: Music ally

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