Badshah breaks YouTube 24-hour views record… with a little help from Ad Words
Posted on: 12 juillet 2019, by : Stuart Dredge

YouTube has yet to confirm this officially, but Sony Music India claims that one of its artists has broken the platform’s 24-hour viewing record.
The artist is Badshah, with new track ‘Paagal’ and a video that raced to 75m views in its first 24 hours on YouTube. In a press release, Sony hailed the video for “dethroning BTS and Taylor Swift”. That’s a reference to BTS’ ‘Boy With Luv’ featuring Halsey, which set a new record for ‘most-viewed 24-hour music video debut’ in April with 74.6m views.
Taylor Swift’s ‘Me!’ was watched 65.2m times in its first 24 hours the same month, setting the record for the most first-day views for a solo artist on YouTube.
“This is an unprecedented feat and we are very proud. This will go down history as Badshah becomes the first Indian artist to reach 75m views in 24 hours,” said Sony Music’s president India and Middle East Shridhar Subramaniam.
The post Badshah breaks YouTube 24-hour views record… with a little help from Ad Words appeared first on Music Ally.
Source: Music ally

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