Social media newsfeeds are dying. What’s the future of sharing? (guest column)
Posted on: 28 juin 2019, by : Music Ally

This guest column comes from Tim Heineke, founder and CEO of I AM POP.
Social media, the poster child of the internet revolution, is losing its influence to such an extent that even Mark Zuckerberg has accepted the decline of the newsfeed.
Is this, as Zuckerberg suggests, simply an issue of users becoming wary of giving data to social platforms or are there wider reasons for social’s decline? Even before his announcement, the newsfeed had long been too crowded to deliver a meaningful and interactive experience and an unreliable means for artists and businesses to reach their audiences.
As platforms get more popular, their newsfeeds become overloaded with content, requiring algorithms to regulate what is displayed to users. This creates a ‘negative network effect’ where an increasing number of users sees the algorithm prioritise friends’ posts over other content, to ensure people feel that their time on Facebook is well spent.
The post Social media newsfeeds are dying. What’s the future of sharing? (guest column) appeared first on Music Ally.
Source: Music ally

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