Pandora now has its own ‘audio consultancy’ for advertisers
Posted on: 13 juin 2019, by : Stuart Dredge

Streaming service Pandora wants brands to make better, more effective ads for its platform. It’s latest move to help them do that is the creation of an in-house ‘audio consultancy’ called Studio Resonate. It’ll work with advertisers on “audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web / […]
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Source: Music ally

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