Flighthouse CEO Jacob Pace talks TikTok, music and virality
Posted on: 24 mai 2019, by : Stuart Dredge

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done.
“To really make stuff go on TikTok requires a lot of understanding. We tell labels all the time: you can’t just take a song and throw it on TikTok and hope it goes well,” said Jacob Pace, CEO and VP of business development and A&R at Flighthouse.
That’s the company whose TikTok channel has more than 18 million fans, and which has also expanded to YouTube and Instagram over the past year.
So, if you can’t just throw a song onto TikTok, what can you do? You can work with Ariana Grande’s label to mix together two of her big tracks, sped up, and *then* throw it on TikTok, as Flighthouse did.
The post Flighthouse CEO Jacob Pace talks TikTok, music and virality appeared first on Music Ally.
Source: Music ally

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