Day: 24 mai 2019

Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years. 
Yesterday at Music Ally’s Sandbox Summit conference in New York, Vevo’s business operations and strategy manager Greg Duffy applied the term to music: specifically to music videos.
Among the lessons he delivered: while YouTube’s algorithmic recommendations drive 74% of views for Vevo’s catalogue, it’s playlists (rather than individual ‘suggested videos’) which are the number one source of traffic.
Before explaining the implications of that, Duffy broke down YouTube’s algorithm into the key qualities that videos need.
The post Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’ appeared first on Music Ally.
Source: Music ally

Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done.
“To really make stuff go on TikTok requires a lot of understanding. We tell labels all the time: you can’t just take a song and throw it on TikTok and hope it goes well,” said Jacob Pace, CEO and VP of business development and A&R at Flighthouse.
That’s the company whose TikTok channel has more than 18 million fans, and which has also expanded to YouTube and Instagram over the past year.
So, if you can’t just throw a song onto TikTok, what can you do? You can work with Ariana Grande’s label to mix together two of her big tracks, sped up, and *then* throw it on TikTok, as Flighthouse did.
The post Flighthouse CEO Jacob Pace talks TikTok, music and virality appeared first on Music Ally.
Source: Music ally

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