Day: 23 mai 2019

Vizu.al pitches merits of embedding videos in email marketing

US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists.
Founder Matt Highsmith spoke at Music Ally’s Sandbox Summit conference in New York today, showing examples of campaigns that the company has powered for artists including Tiesto, Trans Siberian Orchestra, Simple Creatures and Devil Makes Three.
“Email is an important channel: a lot of artists come to us because they see it as one of their strategic backbones,” he said. “You can learn all sorts of things when an email is opened… but the music industry is a bit behind on using a lot of the science from this data.”
The post Vizu.al pitches merits of embedding videos in email marketing appeared first on Music Ally.
Source: Music ally

Podcasts and music: the opportunities… and the annoyances

Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019.
Another research firm, Ovum, predicts that there will be more than one billion podcast listeners globally by 2020. No wonder music-streaming services like Spotify and Pandora are moving aggressively into podcasts.
What does it all mean for music labels and artists, though: can they also get involved in the podcasts boom in interesting ways? A panel at Music Ally’s Sandbox Summit conference in New York today discussed the topic. Tom Mullen (VP, marketing catalog, Atlantic Records); Kevin Wortis (founder, Signal Co. No 1); and Lisa LaCour (head of marketing Endeavor Audio) fielded questions from journalist Cherie Hu – whose own Water & Music music-industry podcast is excellent listening.
The post Podcasts and music: the opportunities… and the annoyances appeared first on Music Ally.
Source: Music ally

Sony Music’s Jose Abreu talks superfans, artists and content

An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks; buy music, tickets and merchandise; and support the artists they love with a passion.
At Music Ally’s Sandbox Summit conference in New York today, Jose Abreu – senior director of digital strategies, Latin Iberia Region at Sony Music – was interviewed by Columbia Records’ associate director of digital and influencer marketing, Sarah Flanagan on how he thinks artists and labels can best serve their superfans.
The post Sony Music’s Jose Abreu talks superfans, artists and content appeared first on Music Ally.
Source: Music ally

How can labels and musicians avoid the ‘dry streams paradox’ in 2019?

Music Ally wrote about the ‘dry streams paradox’ earlier this year in our Sandbox music-marketing report: it refers to the situation where millions of streams for a song driven by a popular playlist on Spotify or Apple Music doesn’t translate into engaged fans for the artist who recorded it.
The topic was the subject for the first panel debate at our Sandbox Summit conference in New York today, with a panel including Cindy James (VP, streaming and playlisting strategy, Island Records); Heather Ellis (senior manager, editorial content, Pandora); Amanda Suriani (senior director, account management, The Orchard); and Naveed Hassan (artist manager at MDDN) giving their thoughts on the dry-streams paradox – and how artists and labels can wiggle out of it.
The post How can labels and musicians avoid the ‘dry streams paradox’ in 2019? appeared first on Music Ally.
Source: Music ally

Spotify / Hulu bundle signups end in the US for everyone except students

Spotify launched its first bundled subscription with video-streaming service Hulu in the US in September 2017, for $4.99 a month. The company later rolled it out as a $12.99-a-month option for all American customers in April 2018, then dropped the price to $9.99 a month in March this year.
Now a surprise: Spotify has ended the ability of anyone except students to sign up for a combined Spotify/Hulu subscription. “It’s no longer possible to sign up to this deal unless you’re eligible for the student discount,” explains a page on Spotify’s support website.
The post Spotify / Hulu bundle signups end in the US for everyone except students appeared first on Music Ally.
Source: Music ally

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