How Otis McDonald built a career… though royalty-free YouTube music
Posted on: 15 mai 2019, by : Eamonn Forde

With the EU Copyright Directive passed but still to be implemented by the different member states, the issue of the ‘value gap’ certainly hasn’t gone away.
At the heart of this debate is the argument that ‘user-uploaded content’ services, most notably YouTube, that use music as such a core part of their business should be paying more to music rightsholders.
It’s not that YouTube isn’t licensed or paying royalties – it is – but rather that (in rightsholders’ eyes) going into negotiations without the existing safe harbours would put YouTube on a level playing field with other services like Spotify, and (they hope) lead to higher payments.
It’s never been a contradiction that amid this often-bitter debate, a variety of artists have found ways to use YouTube as a platform for audience-building AND growing incomes. The latest has taken an unusual route.
The post How Otis McDonald built a career… though royalty-free YouTube music appeared first on Music Ally.
Source: Music ally

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