Day: 2 mai 2019

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]
The post Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing. appeared first on Music Ally.
Source: Music ally

Games consolidation as Fortnite publisher buys Rocket League developer

For once, here’s a story in the Music Ally bulletin that you can tell a passing 10 year-old, and watch their jaw drop. The publisher of craze-popular game Fortnite is buying the developer of also-hot game Rocket League. That means Epic Games is acquiring Psyonix, for an undisclosed amount, with the deal expected to close in […]
The post Games consolidation as Fortnite publisher buys Rocket League developer appeared first on Music Ally.
Source: Music ally

Hulu reveals latest milestone and ‘binge advertising experience’

Video-streaming service Hulu now has 28.1 million customers in the US, including 26.8 million paid subscribers and 1.3 million people on ‘promotional accounts’. The company revealed the new figures at its latest showcase in New York. The news means Hulu has added 3.1 million customers since the start of 2019 – it ended last year with 25 […]
The post Hulu reveals latest milestone and ‘binge advertising experience’ appeared first on Music Ally.
Source: Music ally

Next Clio Music awards submission deadline is 17 May

Clio Music, the global advertising and marketing awards born of the original Clios, recently announced their 2019 juries for music marketing and the use of music in advertising. Currently, the program is open for entries with the next submission deadline scheduled for May 17th. Clio Music highlights top creative marketing and advertising in a broad […]
The post Next Clio Music awards submission deadline is 17 May appeared first on Music Ally.
Source: Music ally

You’ll soon be able to build your own Instagram camera effects

There’s something we missed in Facebook’s raft of announcements at its f8 developer conference earlier this week. The company is “opening Instagram to the entire Spark AR creator and developer ecosystem”. What’s that? Spark AR Studio is Facebook’s tool for developers to build augmented-reality content, thus far mainly focused on its Facebook Camera feature. Now, that’s fully […]
The post You’ll soon be able to build your own Instagram camera effects appeared first on Music Ally.
Source: Music ally

Amazon launches Alexa in-skill purchasing internationally

It’s often assumed that you can’t make money from any ‘skills’ (the smart-speaker equivalent of apps) for voice assistants like Alexa. Actually, Amazon launched a feature called ‘in-skill purchasing’ in the US last year to enable exactly that. Now the feature is expanding globally, starting with the UK, Germany and Japan. “Soon, developers from around […]
The post Amazon launches Alexa in-skill purchasing internationally appeared first on Music Ally.
Source: Music ally

RAC and Goldroom launch a blockchain record label

Dance artists RAC and Goldroom (aka André Anjos and Josh Legg) have launched a new label called Minerva Music. Its twist: it has put blockchain technology at the centre of its distribution strategy. The company is working with revenue-tracking startup Stem, as well as blockchain firm Ujo Music. RAC is no stranger to the latter, having […]
The post RAC and Goldroom launch a blockchain record label appeared first on Music Ally.
Source: Music ally

Could music-streaming services be free for people with dementia?

A new website has launched in the UK called Music for Dementia 2020, and it’s part of a campaign to make music “available for everyone living with dementia by 2020”. This is based on research suggesting that music therapy can “reduce the often-distressing symptoms of dementia, such as agitation, apathy and anxiety”, but also the awareness […]
The post Could music-streaming services be free for people with dementia? appeared first on Music Ally.
Source: Music ally

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