Polyglot marketing: streaming’s many and varied global battle lines
Posted on: 8 avril 2019, by : Eamonn Forde

The IFPI’s global sales figures for 2018 were, once again, all about streaming driving the industry’s recovery. The overall market was up 9.7% (both downloads and physical declined sharply), while streaming jumped 34% and now makes up 46.9% of revenues globally. The jostling for dominance in this booming market is something that will continue apace, […]
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Source: Music ally

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