Esperanza Spalding drove fans from Facebook / Instagram to Spotify
Posted on: 4 avril 2019, by : Stuart Dredge

Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of it. “The roll-out included premiering each music video on Facebook and IGTV, talking to fans through comments and Facebook Live and converting the […]
The post Esperanza Spalding drove fans from Facebook / Instagram to Spotify appeared first on Music Ally.
Source: Music ally

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