The Battle of Billie Eilish: Spotify, Apple and YouTube scrap it out
Posted on: 29 mars 2019, by : Stuart Dredge

Original content is a big strategic focus for the major streaming services in 2019, as is ‘claiming’ as many rapidly-emerging artists as possible, in terms of creating said original-content for and with them. Billie Eilish, whose debut album ‘When We All Fall Asleep, Where Do We Go?’ is out today, looks set to become one of the case studies for how an artist can benefit from the DSPs’ willingness to battle to be associated with them.
We’ve already reported, in February, on YouTube making Eilish the first artist to get one of its new ‘mini series’ documentaries: the first episode has been watched nearly 3.5m times so far, while the second has 2.1m views. Then, last week, Apple Music came out swinging trumpeting its own support of Eilish, citing more than 800,000 ‘pre-adds’ of the new album on its service. “For Billie in particular it’s really exciting because she is such a big part of the Apple artist community and someone the whole company has really rallied around,” said Apple Music boss Oliver Schusser.
The post The Battle of Billie Eilish: Spotify, Apple and YouTube scrap it out appeared first on Music Ally.
Source: Music ally

Related Posts

Aller à la barre d’outils