Dealing with the ‘dry streams’ paradox in the playlists era
Posted on: 21 mars 2019, by : Stuart Dredge

Have you heard about ‘dry streams’ yet? They’re streams that come without a great deal of interest in the artist themselves: for example, on mood or activity-driven playlists on streaming services where listeners aren’t necessarily noticing who made the tracks. We’ve been exploring the phenomenon in our latest Sandbox digital-marketing report. “Being featured in large […]
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Source: Music ally

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