Spotify talks pitching, artists and podcasts in the Nordics
Posted on: 7 mars 2019, by : Stuart Dredge

Spotify wants its editorial and artist and label-relations teams to work “more in alignment” in the future, at least in the Nordic territories: Sweden, Norway, Denmark, Finland and Iceland.
That’s according to Johan Seidefors, head of content, Nordic, at Spotify. He was talking in the streaming service’s session at the by:Larm conference in Oslo last week. Seidefors showed a slide representing the two teams.
“On the left, the music, culture and editorial team, and then [on the right] the artist and label marketing team. Each of these functions have their own mission,” he said. “That’s pretty important, to keep them separated. But moving forward, we feel it’s more important for them to work more cross-functional and more in alignment for the artists.”
The post Spotify talks pitching, artists and podcasts in the Nordics appeared first on Music Ally.
Source: Music ally

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