EMI.com: ‘It would have been the first real streaming platform…’
Posted on: 20 février 2019, by : Stuart Dredge

A new book by Music Ally’s Eamonn Forde digs deep into the demise of EMI as a standalone major-label, following its £4.2bn acquisition by private-equity company Terra Firma in 2007. This extract details the ambitious – but ultimately unfulfilled – plans to relaunch the EMI.com website as a digital-music service.
Going into its acquisition, Terra Firma knew that digital was the weakest part of the record business but also knew that digital was the only way to haul itself out of the hole it now found itself in. As such, the first major digital initiative for EMI under new ownership was going to make a statement.
It was going to be about the company regaining control of the means of distribution and retail that had been seized from it first by the arrival of online filesharing and then by the likes of iTunes.
This was very much Guy Hands’s pet project where he was going to show the other labels that EMI could rip up the rule book. He was also going to show the nascent legal digital services that he could play them at their own game and win.
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Source: Music ally

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