Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs
Posted on: 19 février 2019, by : Stuart Dredge

“What’s the point of marketers like me, why would you commission research, when an egg knocks Kylie Jenner off the top spot on Instagram?!”
There were jokes and sharp insight in equal measures in music marketer and Chatty Penguin founder Cally Hocknell’s presentation at the FastForward conference in Amsterdam on Friday.
She was referring to the recent campaign that saw a photo of a boiled egg become the most-followed Instagram account. After noting its canny use of hashtags in the comments rather than just in the description, Hocknell pointed to the egg’s emotional message.
The post Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs appeared first on Music Ally.
Source: Music ally

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